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Monday, June 6, 2016

How to Use Social Media to Market Your Business

Welcome to our weekly update to what's happening on Social Media by Nicky!

Great content on: "How to choose the Best Social Media site for your business."

"8 Ways to Use Social Media to Market Your Small Business."

"How Facebook News Works: Changes Marketers Need to know."

"The Difference between Content & Content Marketing and much more.

"How to Choose the Best Social Media Site for Your Business." by Rebekah Radice/

Does it feel like a new social network pops up almost daily? Feeling the pressure to be "everywhere" and running to keep up? If you've wondered which social media site is right for your business, it's no surprise.

With a variety of platforms to choose from, knowing where to spend your time can be difficult. So, what social media platform matters most to your business? That depends on your answers to a few questions.
  • What's your business focus? (Industry, niche, vertical)
  • Who is your target market? (geographic area, age, income, race, gender)
  • What's their social media engagement and conversational style?
Once you've defined who you're speaking with and marketing to, the rest will feel like a breeze. Not convinced? Let me show you how to peel back the layers of obscurity from today's top social networks. Then one by one, you can determine where to spend your time.

After all, more people than ever before are using social media to make connections. According to Pew Research Center, in the US alone-65% of adults use social media. The number hits 90% among millennial's age 18-29. Still don't believe in the power of social media to connect your business with the right people?

Here's everything you need to know about the top 7 social networks. Where to begin, what to analyze, and what the value (and true ROI) is-no matter your industry. Read more...

Design Free Websites...

What is the Difference between content and content marketing? by Micheal Branner/

The answer is the destination you will use to attract and build an audience.

Content marketing is about attracting an audience to experience ( or "destination") that you own, build, and optimize to achieve your marketing objectives.

Content is everywhere. There's product content, sales content, customer-service content, event content, employee-generated content, marketing and campaign content, Even advertising is content.

With content marketing you are attracting an audience to a brand-owned destination versus interrupting or buying an audience on someone else's platform.

The problem with content

I talk to people everyday on the subject of content marketing. And I find the concept of having a content marketing destination, owned by the brand, to serve as the property for its content, is too often lost. Most marketing teams are focused on creating content that supports the brand or its products. We create this content mainly because someone asked us to. Not because it meets a customer need.

The problem with content is the same as the problem with campaigns. The average half-life of content on Twitter is less than three hours. On Facebook, five hours, will give you 75% of all the views you will get. An average article reaches just about everyone it's going to reach in 37 days. Read more....

8 Ways to Use Social Media to Market Your Small Business, by Rebekah Radice/

Want to use social media to market your small business, but struggling to gain traction? Wondering how to jump-start your efforts, but not sure where to begin? It can be confusing.

In fact, only 53% of small businesses say they actively use social media. The rest? They claim they don't have the bandwidth, resources, time, money or energy.

And I get it. As a small business, running the day to day can leave you feeling stretched thin. Add to the overwhelm of marketing your business and you have the makings of a meltdown. But here's the upside. Using social media in your small business marketing isn't rocket science. In fact it's pretty simple once you know a few insider secrets.

That's where my conversation with one of the top social media authorities comes in. Recently, I had the opportunity to sit down with Peg Fitzpatrick. Peg is the co-author of Art of Social Media and works daily with Guy Kawaski. Between her booming business and Guy's, she manages a whopping 13 million followers.

Holy wow, right? Peg knows her stuff and she came ready to share her top tips. If you're eager to use social media to market your small business, read on don't forget to a grab a copy of the infographic at the end. Read more...

The web design course includes 15 course lessons on creating your first web page, html, graphics web hosting and much more. 

4 Tips to Improve Your Pinterest Exposure, by Carla Gadyt

In this article you'll discover four ways to improve the quality of your pins and boards on Pinterest.

#1 Clean Up Your Account Every Month

For Pinterest's algorithm to view your accounts as high-quality, you'll want to focus on curating the best of the best. In turn, Pinterest will be more likely to recommend your pins to others.

Not all popular pins are created equal and many of your account's pins won't get substantial repins from your followers. To make sure your accounts is up to date, set aside time once a month to go through your boards and delete all of the pins that have fewer than five repins.

#2 Pin and Repin Based on Popularity

It's very tempting to repin every amazing image, but if you pin indiscriminately, you'll end up with a collection of great images that offer little value to your audience. To curate a popular account with boards that give value to your followers, look a bit further to see how many repins each image actually has before you share it to one of your own boards. Read more...

The Best Time to Post on Facebook, Twitter and Instagram in 2016...

How the Facebook News Feed Works: Changes Marketers Need to Know, by Kristi Hines

Are you struggling to remain visible in Facebook's news feed?

Wondering how Facebook decides what to show in the news feed?

In this article you'll discover how the Facebook news feed algorithm works, what's been updated, and how marketers can respond to create more visibility on Facebook.

#1 Facebook Prioritizes content topics in the News Feed based on the Time a user spends on similar content.

Previously, Facebook said it wouldn't give higher organic reach to instant articles in the news feed. However, that didn't mean instant articles would not be part of its algorithm to determine what posts should get more organic reach in the news feed.

According to Facebook's first post on the change, Facebook will now use time spent reading or watching content as a signal that a particular story was important to the user content includes video, instant articles, and articles loaded in the mobile browser from the Facebook app. The time spent viewing signal will be used to predict what other content users might find interesting, and will show users similar content in their news feed.

Here's how you can use time spent viewing to your advantage.

If you want more people to see your content in the news feed, make sure that people stick around long enough to consume your content. Whether it's video, instant articles, or content that people that people load in the mobile browser from the Facebook app, the key is to create content that keeps people engaged.

You can do this a couple of different ways. For starters, be sure that your content delivers what the headline promises. You need to craft a headline that's irresistible enough to click, and include a video or article introduction to show you'll deliver on that headline.

You can create longer videos and articles; however, not too long. Facebook looks at the time spent on a piece of content within a maximum threshold. Read more...

Thank you for joining us. We will continue to research the internet and put together more great content for the coming week. As a reminder please join our various community on Twitter and Google Plus. Please subscribe to our weekly blog and newsletter. We appreciate your continued support, and we would appreciate your feedback.

Social Media by Nicky