Tuesday, April 12, 2016

How to Deal with Social Media Trolls

"Mistakes are the stepping stones to learning"

Welcome to our weekly update to what's happening on Social Media by Nicky.

What's happening this week! Subjects: Content Marketing, how to fix them, how to deal with social media trolls, triva, quotes, how to get more likes on Facebook, and how to develop consumer loyalty. Check out our new digital Product at the bottom of this post. Please enjoy!

This post will help you look at how these visual content mistakes are costing you leads and how to fix them.

8 Content Marketing Mistakes that are Costing You Leads, by Inbound Rocket/ www.inboundrocket.co (8 mins read)

Content marketing takes time, dedication, and a strategic plan to help you position yourself as a thought leader in your industry and as a helpful resources for information your targeted customers is looking for.

Triva: Did you know: Popcorn was invented by the American Indians.  

We all encountered content which took us hours to create and ending up with little to no traction and little to no conversion. Although it might feel like a failure to you personally, these however are excellent learning experiences and help you to define your content marketing strategy better. Mistakes can provide lots of insights, and if you look at them correctly, it can help you avoid making these mistakes in the future.

Knowing what to look for, and how to fix the issues you find, is the first hurdle to take. To help you get started on the right track in this week follow up post on content marketing, (read article here) we've gathered 8 insights into content marketing mistakes we are making and how to fix them.

Mistake #1: Thinking it's all about SEO

Inbound Rocket explains that SEO is important, but if you're just optimising your content for a search engine, your content will be very boring. Years ago people could just write really boring copy, include enough keywords in there, and they would rank high on search. This practice has changed; nowadays you have to write for humans being. Humans like to read engaging content. They like content that captures their attention.

However Inbound Rocket suggests that you should not completely forgot SEO in your writing. Try to find the 25-50 keywords you want to rank for and optimise your content around those phrases. Write content about those topics...to learn more and how to fix it...Read more...

Triva: Did you know: You exhale air at 15 m.p.h.

Here's another suggested article, that we thought would be helpful for our readers. "Here's a Quick Way to Get More Likes on Your Facebook Page. Written by Scott Ayres, of Post Planner. www.postplanner.com (4 min read)

How do you get more likes on your Facebook Page? The #1 question asked by many,  his response in his article is "use the viral photos feature in post planner to post scientifically-proven viral images (that get tons of shares)! He says: "The problem is there are too many people recommending to many different ways to get more likes and Fans---many of them not legit."

Do a search on Google and you'll find over 2 billion results offering you an answer! Yes, that's billion with a B!

So what should you do to get more Fans? Scott's first tip: Create posts that inspire people to share your content.

People love to share great content. And when your Fans' friends see that great content, they too may share it--or even better, they may "like" your page. What else can you do to get more likes? Read more to learn about his 14 awesome tips. Read more here...

OMG! Trolls, Trolls Everywhere!

How to Deal with Trolls on Social Media, by Kendall Walters. www.blog.hootsuite.com

What are social media trolls?

Kendall writes, "A troll is someone who deliberately provokes others online, typically through inflammatory, offensive, or provocative comments. Their intent is to upset others and elicit and emotional response )preferably an angry one). In the pursuit of their goal, trolls might rant (often on a topic unrelated to the one at hand) make ad-hominem attacks, post death threats, or spew hate speech." In short, trolls are online bullies.

Where can they be found?

Trolls can be found on pretty much every platform on the internet that allows commenting or interaction of some variety. One study found that a disproportionately high percentage of online abuse occurs on Twitter. This is likely due to the more anonymous nature of the platform as compared to other social networks, such as Facebook, which require users to display their real identity. That being said, trolls can and do lurk anywhere online.

How to tell the difference between an upset customer vs Trolls

For many businesses, effective social customers services is an essential social strategy. But you can't do it right if you genuinely don't know who you should be helping and who you simply need to manage.  At times it can be tough to discern the difference between trolls and customers with legitimate concerns, as both types of users will likely adopt an angry tone in their posts. It's in the substance of their communications that you'll be able to determine the difference. Before you take action on a possible troll post, you should listen to what the person is trying to say and think about their motivation. Continue reading...

So, do you want consumers to be more loyal? How? 

Be more social! 

Columnist Maggie Malek assets that brands that create meaningful relationships with consumers via social channels will come out on top. www. marketingland.com

Here are 6 simple ways your brand can start leveraging social to promote your loyalty program.

Talk about it-everywhere

Absence on social media is a huge missed opportunity for engagement ( and sales). Why not educate your audience about your loyalty program (and explain why it's a cut above) on the channels they tune into? And why not cross-promote the loyalty program on your brand's generic page. Don't make consumers work for it; let social media do the heavy promotional lifting.

Make signup a social breeze. Integrate social registration and login to all websites. Read more...

Deep thoughts: "People often say that motivation doesn't last. Well, neither does bathing. That's why we recommend it daily." Zig Ziglar

LifeHacks

12 Bad Habits That Are Making You Less Productive, by Lindsay Kolowich/ www.blog.hubspot.com


Lindsay Kolowich asked. Are you guilty of any of these bad habits? Biting your nails. Chewing with your mouth open. Speaking before you think. But what about bad habits that are hurting your performance at work?

Are you guilty of these 12 bad habits that are making you less productive?
1) Rushing in the morning.

We all have those where you're rushing your morning routine and barely have time to brush your teeth before running out the door to make it to the office on time. It's when the morning rush becomes a habit that there can be negative consequences to your sense of well being and your overall productivity.

When you start off your day in a frenzied state of mind, you're not giving your brain any time to decompress, reset, and prepare for the day. Instead, you're pumping it with adrenaline first thing in the morning, which can cause you to crash later on. If your mornings lack time and space to breathe, try waking up 10-30 minutes earlier and starting off with a quick meditation session.

2) Skipping breakfast.

Prioritizing a healthy breakfast is a key to boosting productivity for the rest of your day. Try healthy breakfast food that have the fiber, protein, vitamins and minerals that'll give you energy. Food rich with vitamin B-like oatmeal, bananas, pineapple and avocados--can help improve your concentration. Read more... 

Thank you for joining us. We will continue to research the internet and put together more great content for the coming week. As a reminder please join our community on Twitter and Google Plus, check our collections on Google+, its full of great content, tips, ideas and resources. Please subscribe to our weekly blog and newsletter. We appreciate your continued support, please leave us a comment.

Nicky, 
Social Media by Nicky

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