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Wednesday, November 11, 2015

Why Small Businesses Need to Focus on Email Marketing

"No matter how old it gets, email marketing will still be relevant." Paras Arora

Welcome to our weekly update to what's happening in Email Marketing. What's new today!

Today in Email Marketing- 11 Tips to Stand Out in the Inbox, by Stephen Fairley/

 Why is email marketing so important for attorneys? Because it is still the best and least expensive way to reach prospects and keep referral sources and clients engaged with your firm. Works best, cost less--that is a rare twofer!

Yet the fact remains that everyone is inundated with too many emails, making a marketer's job that much harder to cut through the clutter. Here are 11 steps you should be taking with you email marketing to optimize your chances of having your email open and read:
  • Have a targeted list. This is especially important if you have more than one practice area. Your list must be targeted so you can create content that speaks directly to the interests of your audience. You must also be sure your list is clean (using a service like Constant Contact is crucial to help you do this) and that recipients have opted in to receive your emails. Read more...
Why Business Needs to Focus more on Email Marketing than Social Media, by Beth Romelus/

Derek Halpern, founder of Social Triggers, was able to grow a large following based for his blog where he gives great marketing, business, and customers psychology advice to emerging entrepreneurs. He wanted to learn what was easier to gain, new social media followers or email subscribers?

To do this, he directed 1,000 visitors to his email opt-in and another 1,000 to his Twitter page. His results: He received 500 new email subscribers, a 50% conversion rate, and only a very few Twitter followers! Twitter failed to bring new promising leads compared to his email landing page. This is why building a massive email list is Halpern's #1 advice to new business owners. Read more...

5 Tips to Creating a Successful Email Campaign, by Susan Gilbert/

Email marketing is still an important strategy for building your business online.

This can be more of a challenge than ever as more people turn to mobile texting for their communications, and add more spam filters to their email systems. With the right planning and execution you can successful email campaigns that generate more sales. This takes knowing your target market and fine tuning your strategy as you go along.

According to the article Saleforce, businesses who use email marketing on a regular basis along with their social media and mobile marketing campaigns experienced a strong ROI. In fact, they include a statistic from Marketing Cloud that 73% of marketers use email campaigns as a main driver for their business. Read more...

Mobile's Impact on Email Marketing, by John Hayes/

In recent years, email marketing has proven itself to be a vital (I believe most profitable) component in paid search. Similarly, social media has actually enhanced email marketing's proposition rather than liking it off, as many pundits, including Facebook's Mark Zuckerberg, famously predicted.

Mobile is just another area that makes email marketing better than it has ever been.

Mobile-The Perfect Environment for Email

The mobile environment has freed the email box from the constraints of desktop devices. You subscribers now carry their email inboxes around with them everywhere with them constantly. Read more...

8 Stats That Prove Email Is Still the King of Marketing, by Andrew Sheridan/

Among all marketing channels, email marketing still reigns supreme. It is one of the simplest channels to implement and maintain, yet it still produces some of the most substantial results for your business. Email marketing isn't going anywhere, and if you;re not making the most of this powerful channel here are 8 stats that will change your mind.

Marketing via email yields an average 4,300% return on investment for businesses in the United States. (Direct Marketing Association). That means for every $1 spent on email marketing the average return is $44. How many other marketing channels could give such a high return?

49% of B2B marketers spend more time and resources on email than on other channels (BtoB Magazine). Although the vast majority of marketers are regularly using email marketing, this doesn't mean email requires a lot of resources. Email blasts are relatively easy to setup and don't require much maintenance after distribution. Read more..

We hope, that you found these articles on Email Marketing interesting and helpful to you. Every day we continue to research the internet and put together valuable content for our readers, and we appreciate your support.

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