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Thursday, July 2, 2015

Why Email Marketing Beats Social Media for Small Businesses

Why Email Marketing Beats Social Media for Small Businesses by Justin Ledvina

Small business owners hear advice on making the most of social media for marketing purposes. After all, social media helps you reach large audiences and interact easily with potential clients. However, focusing on social media might mean you end up neglecting to make use of even more effective marketing tool that's right at your fingertips. Email marketing provides certain advantage over social media for small businesses that really shouldn't be overlooked. Read more...

100 Things You Are Doing Wrong on Social Media by Jeff Cohen

1. You are tweeting press releases.
2. You are not following ANYONE back on Twitter.
3. You are not answering questions directed at you on Twitter.
4. You are not listening for Twitter mentions or replies.
5. You are not listening for tweets about the company without the @ sign.
6. You are not tweeting often enough.
7. You are not tweeting anything that speaks to your customers and prospects.
8. You are not tweeting anything of value, either educational or entertainment.
9. You re not letting people know your company is on Twitter.
10. You are not making it easy for employees to re-tweet company posts. Read more here...

Video Marketing by Bubba Page

Almost every individual in business probably has the following response in regard to yet another article about video marketing. "We get it! Video is important!" You know that consumers are 64 percent more likely to buy a product after watching a video about it. You know that B2B and B2C marketers worldwide agree that video is the most effective social media marketing method.  Yes, you know video marketing is powerful. But chances are, your brand is using it. In fact just 24 percent of brands use online video to reach customers. Why is your company ignoring this mighty tactic? Let these six video marketing ideas be your inspiration to finally start your company's initiative. Read more...

How Successful People Plan Their Week, by Bruce Harpham

Achieving success requires a set of weekly habits and practices. By implementing these ideas consistently, you will become proactive and set yourself apart from people who simply drag themselves through each day. As you read this article, ask yourself which ideas you could put into action this week. Reading an article about success is a start but it is not enough to achieve your goals.

1. They complete a weekly review

It is easy to be swept away by the stress of daily living. That's why successful people use the weekly review to put their work and life back into perspective. Once you learn how to do a Weekly Review, you can master this success habit in a matter of weeks. At first, use the weekly review to review your calendar, email accounts and other information sources. Overtime, you may want to add further steps to your weekly review. Once you establish the habit, an effective weekly review will take about an hour to complete. Read more...

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Social Media by Nicky