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Thursday, July 23, 2015

10 Reasons Your Brand Needs To Be on LinkedIn

Quote of the day: "If people like you, they will listen to you, but if they trust you, they'll do business with you" -Zig Zigler
Welcome to our daily update to what's happening in Social Media. What's New Today!

Today in Social Media-Branding: 4 Ways to Typography Can Boost Your Branding. StartJG's creative director Chris Bennett explains why typography is so important to branding design, and what functions it can perform. He said to the untrained eye, developments like Facebook's new mobile friendly typeface bear little significance. But to creatives and designers, typography has never played a more crucial role in the communication of a brand as it does today.
He give four things that typography can-when done well-achieve, that make such important aspec of the design process.
01. It sets the Mood
It may be the image that grabs you initially. But, remember people are both consciously and subconsciously influenced by the way in which a brand use type, so it must encompass everything about who that brand more.

More on Branding that is Noteworthy:
Affordable Ways to Branding Your Online Business by Adam of Modest Money. He says the internet has become huge platform for all things business. The typical internet user can now do anything from shop for some clothes to going grocery shopping without ever having to leave the house. As a result, many businesses have began to shift gears so as to provide more conveniences for their target consumers. 
From creating eCommerce website to providing high quality products and services, businesses are going above and beyond to get the word out about what they have to offer. The only problem is, with businesses being able to establish an online presence so quickly, thee are literally thousands of options for consumers to choose from. So how does someone just starting out in the world of digital business, with a small budget for marketing, stand out from the competition? How do you make your company a household name that gets repeat business and continues to succeed year after year? 
It boils down to branding...Branding in business lingo essentially means makeing a name for yourself. Setting yourself apart from the others, It's about developing the type of credibility that gives your target audience the reassurance that your company is THE company to work with. Read more...  
10 Reasons Your Brand Needs To Be On LinkedIn. LinkedIn can be a powerful tool for individuals and companies looking to make a new connections, generate leads, and build their brand. While it's an important platform for all businesses, LinkedIn can be a true game changer for B2B (business to business) companies.
This article will show you why your business-especially if you're in the B2B space-shouldn't wait another day to incorporate LinkedIn into your social marketing strategy.
1. LinkedIn is even more important to B2B marketers than Facebook.
According to the 2015 Social Media Marketing Industry Report, LinkedIn has now surpassed Facebook as the #1 most important social platform for B2B marketers. Read more... 
Is Your Brand Still Relevant? by Andrew Klausner. Times change. Your business changes. Even your target market(s) may change. Perhaps it's time to review how you currently brand yourself and your business and see if some changes are in order. 
A refreshed brand (if necessary) provides you with an opportunity to re-contact prospects wand to solidify and potentially grow relationships with clients; confirming that your current brand is still relevant, on the other hand, can instill you with confidence that your market positioning remains appropriate. Read more... 
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Social Media By Nicky

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