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Saturday, May 23, 2015

5 Ways to Improve Your Pinterest Marketing

5 Ways to Improve Your Marketing
by Apu Gupta

Do you want more pins and re-pins? Are you looking for ways to drive more traffic and engagement? If you want your content pinned more often, you need to make it easy for visitors to take action. In this article you'll discover how to optimize your images for pinning and repurpose your most popular pins for increased engagement.
#1 Add the Pin it Button

Pinterest offers a free widget that allow you to add a Pin It button to your images on Word Press, Tumblr, Blogger and Wix. You can even add the widget to your iOS and Android apps. Best it's free, customizable and easy to install. Read more...

20 Ways to Effectively Market Your Small Business
by Pete Schauer

Marketing is an afterthought for most small business owners. Between trying to manage employees and keep customers happy, small business owners usually don't have the time to create and implement a marketing campaign that drives brand engagement, generate leads and boosts sales. Because we live in a digital age, we're going to focus on the top online marketing strategies that you can use to promote and effectively market your small business. Let's dig in.

1. Start an Email Marketing List

Starting an email marketing list may sound difficult, but it's really not. Think about all of the emails you receive from companies and brands, and then think about how they acquired that information from you-it was likely through an online promotion or a form on their website where they incentivized you to sign up. Hey, you've got to give a little to get a little.

2. Use that Email Marketing List

Email marketing is one of the quickest and most effective ways to drive business. Think about it for a second, you're delivering targeted messages straight to your customers' inboxes, and you're reaching them on their mobile device if they're on the go. Read more...

10 Simple Design Hacks to Increase Your Social Media
Traffic With Visual Content, by Mary Stribley

These days, almost every business needs to create visual content.

Status updates, YouTube videos, blog posts, it's all content and it's created by everyone, including all of the top brands.

Producing regular content has become a key factor in maintaining a successful brand. Whether your write blogs, run a Twitter page, chat to your customers on Facebook, or do all of the above, producing regular content is instrumental to keeping your brand current, engaging and memorable.

But, since many people produce content every day, how are you meant to cut through the noise and make your content stand out? The answer: visual content.

Think about it: everybody single status update looks the same. Sure, the interfaces change over different platforms but, at the end of the day, it's all black text on black backgrounds, so it's all too easy to scroll right past key pieces of content, because nothing quite jumps out. But, if you used a visual to communicate your message, used a bit punchy type, a vibrant palette or eye catching imagery, you have a much better chance of ensuring people will stop scrolling and have a good look. Read more...

5 Key Elements for Your "About" Page: How to tell your story, by Patsi Krakoff

When's the last time you updated your bio on your About Page on your blog or website?

Smart bloggers know that this is one of the most visited pages. People want to know who's behind a business. Personalities count. Yet many blogs and sites have a standard resume written in the third person, boring as all get out.

Certainly client lists are important. But so are you. About page is an important content marketing opportunity. Tell your story, your real story. If you are the sole author of your blog, write it in the first person.

Every story has some basic elements to it that make it really compelling. Personally, I think everyone has a story to tell about themselves, only most don't know how to tell it well so that readers are enchanted and moved. Read more...

 Story Telling for Blogs, by Patsi Krakoff

Do you use story telling on your blog or website?

For anyone involved in persuading others (i.e.,everybody), success depends on cutting through the noise and clutter to make the sale or persuade others to adopt our point of view.

Storytelling sells and persuades because it's an innate skill that has evolved over centuries-something we all know how to do. In fact, a storytelling gene (FOXP2), discovered in 2001, gives us the physical and neurological skills needed to speak words rapidly and precisely. We use these language abilities to form complex sentences in the paper storytelling sequence.

Yet, some of us are better storytellers than others. Fortunately, practice can help us hone our skills. Read more...

So, what do you think? What tips would you implement so that your client/customers coming back? Looking forward to your comments.

Social Media by Nicky