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Wednesday, January 14, 2015

7 Power Tips to Get Your Content Shared on Social Media

Thought of the day: "Let us learn to show our friendship for a man when he is alive and not after he is dead" F. Scott Fitzgerald.

7 Power Tips to Get Your Content Shared on Social Media, shared by Kim Garst. She is the CEO and co-founder of Boom. She is also in the top 20 women and top 50 Forbes social media Power influencers.

So, you've created content and you want to get it "out there"-you want your Facebook fans like it, your Twitter followers to retweet it, and your Pinterest friends to repin it.

The ultimate goal is for your content to be on the tip of everybody's tongues. You want to it go viral. Of course that's what every blogger and business wants. But how do you get this to actually happen?

Kim shared 7 power tips to get your content shared on social media:

1. Create Great Content

First and foremost-you must create great content. It's like saying, "You are what you eat," except this time it's "You're what you create." Your content shows what you know and is a chance to prove that you're a forerunner in your niche. Post something that has value to your followers.

2. Be Original

Creating  great content and being original go hand-in-hand. If you're telling people what they already know or posting things they've already seen before, why are they going to share your content? If was great the first time they saw it, they've probably already shared it!

But how do you think of something that hasn't been thought of before? Not all of your ideas have be brand new-trying looking at thing differently or presenting them in a new way. If someone thinks, "I never thought of it like that!" its likely that they might want to share it.

3. Be Concise

Research has shown that as a post gets longer, the engagement rate steadily decreases. This one reason why Twitter's limit of 140 characters is actually a benefit to you.

Short posts capture the attention of a fan quickly and are easy for fans and followers to respond to and share. Does this mean you should keep all your posts a short as possible? Not exactly. The type of content you're posting plays a part as well, whether it includes a picture, video, link, or poll. Try to keep post brief while still delivering the message that you want to get across.

4. Use Picture and Video

Pictures and videos are much more likely to capture the attention of a fan than a post entirely of text. Posts with pictures and video are also much more likely to be engaged with, liked and shared. They're a great conversation piece. Post pictures of things that have to do with your area and things that don't! Post things that are humorous, thought-provoking, entertaining, informative, etc. You want to keep your fans interested!

5. Post at Key Times

Posting content while a majority of your fans and followers active online will highly increase that chances of your content being shared. Depending on what area you're in, certain times of the day are better for posting than others. In general, lunchtime during the week and afternoons on the weekend are typically the busiest times for Facebook.

It may vary though, so it is recommend that you do some testing to see what time is most engaging for your audience. Be sure to post during these times in order to reach out to your fans when they're most available.
Start off someone's day with an inspiring, funny or thought-provoking quote and watch the likes, shares and retweets blow up your notifications. Continue reading about Kim Garst...visit her blog.

7. Have fun!

Have fun with it! People use social media to keep in contact with friends and family, to follow businesses and blogs that they like, and among other things, to be entertained.

What other tips do you use to get your content shared on social media? Looking forward to your comments.

To your success,
Social Media by Nicky