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Tuesday, November 18, 2014

Why Being Human on Social Media Is the Best Strategy You'll Ever Have

"To the world you may be one person, but to one person you may be the world." Anonymous

Why Being Human on Social Media is the Best Strategy You'll Ever Have, by Jackie Johnstone Contributor for Entrepreneur

You've read a million list post on how to do Facebook, Twitter, Instragram for your business. In search of faster growth, more engagement and that elusive return on engagement, you've tried tactic after tactic and tool after tool that its just working the way you'd hoped.

Tactics can be great. And tools can save you time. But if you lose sight of this one simple principle, it'll be all for naught: Social media at its core is social. It's about real relationships with real people.

Businesses that anchor their social strategy on this golden rule have loyal audiences, bigger followings and more sales.

The beauty of social media is that it allows for two-way conversation and it can be the fast track of real relationships with an audience if done right. But to build real, genuine connections, those doing the sharing must be human.

Here are three common mistakes that businesses are making on social media and how to fix them:

Mistake #1: Being so starched and professional its boring.

Everyone has read or rather skimmed past those status updates like "Join us in Welcoming Frank Smith, our new vice president of blah,blah, blah that were oh so boring.

The fix: Don't send out any more glossy brochure corporate speak. Don't just show the polished, shiny side your business. It's time to be real. Show the real person who make up your business Let people see them, get to know them and laugh with them.

Snap some selfies. People love to see the real you.

Show behind the scenes of your business and your life. A window into your offline life helps create real rapport. Share some off-the cuff videos. Grab your smartphone and just do it.

Mistake #2: Making it all about you.

People want to know you, yes, but post can't be all about you. Everyone knows what it's like to have a conversation with that person who just will not shut up about himself. (Get me out of here!) Continue reading...

9 Ways to Become a Better Leader
by Rob Reuteman

Encourage employee to disagree with you. 

Companies get into trouble when everyone is afraid to speak truth to power. "If all you hear is how great you're doing, that should be a danger sign," says executive coach Ray Williams.

Don't micromanage.

Empower the people below yo, then leave them alone. "A good part of leadership is stepping back, says Bill Pasmore, senior vice president at the Center of Creative Leadership. "A good leader leads from the front and back."

When people err, don't destroy them.

But make sure they learn whatever lessons there are to be learned from their mistakes.

Show compassion.

"Develop strong interpersonal relationships at work, so employees have some meaning attached to the work they are doing," William says.

Vow to be constantly learning and curious.

Pasmore advises taking risks and asking yourself, "What is it that I don't know that I should know? How do I learn it and test it out in situations that are not necessarily safe?" Continue reading...

Please share with us, what are your thought about this article? What other tips can you share to be a better leader? Looking forward to your thoughts and insights.

Women In Business Blog