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Wednesday, November 19, 2014

What's the Best Way to Spend 30 Minutes of Your Time on Social Media Marketing?

Thought of the Day: "To love oneself is the beginning of a lifelong romance." Oscar Wilde

What's the Best Way to Spend 30 Minutes of Your Time on Social Media Marketing? by Kevan Lee from Buffer

Crazy fact: We're on social media for 3.6 hours everyday.

Social media management can be a full-time job, and even for those who do social along with any number of other tasks, social media marketing can still take 10 or more hours every week.

So what would you do if you only have 30 minutes to spend on social media?

How would you prioritized your tasks so you make the absolute most of your valuable time?

I tend to find pockets of time throughout the day where I wish I could be as productive as possible in windows here and there. When a 30-minute window opens up, what would I be doing to maximize my time on social media?

Here are some ways I've attempted to use my 30 minute chunks and maybe they'll spark some ideas for your marketing spurts a well. I'd love to hear what solutions you've found, too!

A study by Ipsos found that the average social networker user spends 3.6 hours on social media each day. Considering you may only be awake for 16 hours each day, that means nearly 25 percent of our waking time is spent on Facebook, Twitter and the rest.

The age breakdown shows the average daily use for younger social media users is even higher.

  • 4.2 hours per day - age 35 and under
  • 3.1 hours per day - 35-49 years old
  • 2.8 hours per day - age 50 and over
 Wow! Thirty minutes per day in social media marketing suddenly seems quite small.

The daily tasks of a social media manager

Social media managers do not sit around playing on Facebook all day. They have a schedule crammed full of activities and tasks and to-do's. In our post about social media managers, we identified 12 elements of their job that get handled on a daily basis. Continue reading...

10 Steps to Getting Started in Social Media Marketing by Susan Gunelius from Entrepreneur

When it comes to using social media marketing to build your business, the worst action is no action, and your biggest problem is being invisible, not being talked about negatively. As long as you're part of the conversation on the social web, you can hear what's being said about you and message negative perceptions about your business. But if no one is talking about you, you have no chance for growth. That means you need to get involved on the social web as soon as possible, not only to capitalized on the opportunities that it presents to your business, but also to develop and protect your reputation.

It's a good idea to start with a plan that has goals and an organizing framework to keep you on track. If you start down a path on the social web and hate what you're doing, you can change things around. Just as you change networking and conversational approached in person, you can do so on the social web. the only differences are that on the social web, you're talking through your keyboard and your potential audience is much, much larger.

Here are 10 steps to get you started:

1. Determined your goals.

What do you want to get out of your social web participation? Why are you doing it? Are you trying to generate direct sales? Are you trying to offer a form of customer service? Do you want to build relationships with customers and boost loyalty? Your answers to these questions greatly affect the type of content you publish and the activities you participate in on the social web.

2. Evaluate your resources.

Who is going to create your content? Who is going to maintain your social media accounts? Who is going to respond to questions and be the face of your business online? Do you have the technical ability in-house to join the online conversation? If not, are you willing to learn? Can you or someone who works with you write well? You need to be sure you have the necessary people in place to execute a social media marketing plan before you start.

3. Know your audience.

Where does your target audience spend time online? What kind of content and conversations do the audience members get most vocal about? What kind of information do they want from you? What do they dislike? Remember, you're not just publishing marketing messages on the social web. You need to find out what your audience wants and needs, so you can provide the kind of content they find useful and interesting. However, you also need to be personable, so they actually want to interact with you.

4. Create amazing content.

Once you know where your audience spends time and what kind of content audience members want, take the time to give them more of t hat kind of content. Don't give up. You need to continually offer your audience amazing content, which also comes in the form of conversations, in order to build a loyal following of people who trust you as a source that can meet their needs and expectations.

5. Integrate your marketing efforts.

All of your efforts at social media marketing should feed off each other. Cross-promote your effort both online and offline, make sure your social media and traditional marketing efforts work together seamlessly.

6. Create a schedule.

Allocate specific times during your day to devote to social media marketing. For example, spend five minutes on Twitter before you check your email each day and another five minutes before you leave work each day. When you create a schedule, it's easier to stick to it and make sure you don't skip your social media marketing activities each day. Continue reading...

Are you prepared to rock your online social media marketing goals with amazing content? Please sure your success with us? Stay up to date with us on Twitter and Facebook, by clicking the links on the sidebar.

To Your Success,

Social Media by Nicky