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Tuesday, October 14, 2014

How to Improve Your Facebook News Feed Visibility

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If you are a business owner online are you tired of your Facebook posts getting buried in the new feed?

October 14, 2014, Today's topic: How to Improve your Facebook New Feed Visibility. Author: Laura Roeder and she is the founder of a social media marketing automation tool.

Want to get your Facebook post seen? Facebook algorithms dictate how many people see your updates. Two recent changes should help you get more organic reach and lower your frustration level.

In her article, Laura shared how you can adjust your Facebook tactics to make the most of news feed visibility today.

#1. Links in Posts

There are three ways to show a link you're sharing on Facebook. 

1. Text and Automatic Preview Link

Copy and paste a link into Facebook status update, and Facebook automatically generates a link preview. That preview includes a headline and a little blurb pulled form the destination URL, as well as an image pulled up from the link's destination or one you upload. You can keep the link in your update text or delete it.

2. Link Only

If you want, delete the preview, so your link is sharing as a simple text URL, just click on the "x" in the top right corner of the preview. Click here...

3. Photo and Text Link

A final way to share a link is to upload a photo and include your URL in the caption. This way, it will also show up in your page's photo album. Facebook has been running tests to determine which of these three ways to share a link is favored by users. Once they discovered which type of link format their users click on most, Facebook decided to gave that one better reach. 

 The Best Facebook Link Format to Use

The answer is the first one: use text and links with a preview to get the most visibility. Facebook announced that this type of link would be given more competitive reach that the other two. Remember, this is the default format when you add a link to the status update. However, there are ways to make a link preview more eye-catching. While Facebook automatically pulls a selection of images from which you can choose, you also have the option to upload your own image. See example.

The link goes to the website, but American Eagle created and uploaded the image specifically for the update's link preview. The image promotes the offer, and is the prefect way to capture the attention of skimmers who may not stop to read text updates.

When Facebook announced this algorithm change, they noted quite specifically that they "will prioritized showing links in the link format, and show fewer links shared in captions or status updates." Bottom Line: If you're share a link, use link preview. If you're going to share a photo, don't put a link in the caption. And don't forget that you can upload your own custom image even if you're using a link preview format.

#2 Click-bait Content

The same day that Facebook announced the algorithm change above, they release an interesting statistic" 80% of the time, users prefer headlines that help them determine whether they want to click on a link, as opposed to those that encourage people to "click to see more, without telling them much information about what they will see." The latter type of headline, which is really more tease than value, is commonly known as click-bait. Click-bait headlines have become increasingly popular for their ability to drive curiosity-based click-throughs. And according to Facebook, users just don't like them. That being the case, the social network is actively trying to discourage marketers and news organization from courting clicks with these types of headlines.

Facebook is looking at two key factors regarding links to external content to help determine whether a link may be click-bait: time spent at destination and user engagement.

1. Time Spent at Link Destination

The network is monitoring how long users spend at the destination URL before returning to Facebook. The rationale is that if the content is valuable and worthy of greater organic reach, users will spend more time reading it. If the content isn't valuable, or the link was only clicked in a fleeting moment of click-bait influenced curiosity, it probably isn't worth showing to many more people. Continue reading...

What did like about what you just read? What URL format gets the best engagement? Looking forward to your insights and comments.

Social Media by Nicky

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