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Wednesday, October 1, 2014

26 Creative Ways to Publish Social Media Updates

Quote of the day: "People relate to other people, not sales pitches and marketing jargon" JanetFouts, CEO.  

Welcome to Social Media by Nicky, Wednesday October 1, 2014. Good Evening, I am mom of 2 boys ages 19 &13. After working for a number of years I decided to bring together the three areas that I am most passionate about and established NCB Enterprise. To learn more...

Today's topic: 26 Creative Ways to Publish Social Media Updates.

Author:  Ali Luke runs small group blogging and social media day courses in London, with a practical, hands-on and interactive approach to help you take your business further online.

So, the question of this article is:  Are you struggling to find ideas for posts on Twitter, Facebook and Google+?

Do you need to come up with additional social media updates?

Even seasoned social media marketers can find it difficult to keep up with the demand for fresh content.
In her article she offers an A to Z style prompts to help you deliver a never ending of social media updates.

#1 Attention-Grabbing Quotes

Quotes are always popular on social media and there are hundreds of websites that curate different ones. You're bound to find plenty that are relevant to your industry

Choose or make quote images that are visually appealing and convey a sentiment readers connect with. The results? Fans like and share the quote with their friends. Avoid the temptation to limit yourself to well-known inspirational quotes. You can use quotes from blog posts, books or seminars. When you publish the post, tag the person you're quoting-he or she may follow you or share your post in return.

#2 Book Recommendations

When you read a book you think your audience can benefit from, tell them about it. Share your recommendation and quickly explain why the book is helpful. Can it help them solve a problem or is it inspirational? Or is it just a good business book that introduces a new take on existing principles?

#3 Celebrate Company Milestones

Has it been a year since you launched a major project? Have you hired a new team member? Has it been six years since you founded your business?

Share you accomplishments with your fans. Your audience will likely enjoy celebrating with you. Showing your human side is a good way to build a stronger connection with your audience.

#4 Dates That Are Fun Celebrations

There are countless days, weeks and months devoted to unexpected holidays-National Chocolate Week or International Talk like on Pirate Day, for example. Take advantage of those fun days and create content around them.

#5 Evergreen Content

If you've been blogging for a while, you probably know about the concept of evergreen content-post that are still relevant months (and even years) after they're published.

#6 Feature Hashtagged Events

Many social networks have regular hashtagged events, like Twitter#FollowFriday where people suggest other users to follow. Or Facebook's Throwback Thursday (#tbt) where people post pictures from the past (usually funny ones of themselves). You don't need to jump on every bandwagon, but do look out for ways to join in with each social network's culture and opportunities. Hashtagged events are popular and another good way to show your personality instead of your logo.

#7 Giveaways and Contests

Giveaways and contests almost get big engagement. They're an opportunity to encourage fans, followers and others to share your content, link or social profile. I suggest keeping your giveaway or contest as simple as possible. If entrants have to jump through to many hoops, they may not participate.

#8 Help Out by Answering Questions

Keep an eye out for questions or problems relating to your industry (particularly your own services or products) on social media. It's useful to set up some basic social monitoring to track mentions and keywords related to your niche, company and competitors.

#9 Interview Staff Members

Sneak peeks are always fun for your audience because they like to get to know the people behind the brand. Of course, you're not always being silly or having a party at the office-you have work to do! But you can come up with other ways to keep your audience in the loop.

#10 Jokes and Lighthearted Posts

Most social networks (with the exception of LinkedIn) welcome humor and offbeat updates. Jokes, funny images and other lighthearted posts are usually well received and end up with increased engagement. See More...

So, what do you think? Which tips are you going to try today? Which types of posts have given you the most engagement? Looking forward to your insights and comments.

Social Media by Nicky

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