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Friday, October 24, 2014

21 Social Media Mistakes to Avoid

Thought of the day: "You can lead a horse to water, but you can't make him drink."

21 Social Media Mistakes to Avoid by Kim Garst. Kim is the CEO and co-founder of Boom! Social Media Marketing, and authors one of the top 10 social media blogs in the world.

21 Social Media Mistakes to Avoid! We have all made mistakes when it comes to social media; but the best way to avoid them in the future is to draw attention to them.

Following are 21 common social media mistakes I see business owners making all the time, along with how to avoid them!

1. Spreading yourself too thin: Just because a social network exists doesn't mean you need to be part of it! It is better to focus on a few networks where you know your target market is actively looking to engage with you than to try to do it all and failing because you are spread too thin.

2. Posting what you want (not what your audience wants): Instead of posting about whatever's on YOUR mind focus on the needs and pain points of your audience.

3. Not being consistent across platforms: Your design, values and voice should be consistent across all platforms to present a recognizable face on social media.

4. Not engaging: This is a big one! To many businesses are still to focused on posting, and not focused enough on responding, interacting and engaging their audience.

5. Not using images: Images on social media account for 93% of the most engaging posts, Not using images is HUGH opportunity lost!

6. Not using hastags: Hashtags are one of the best ways to attract new followers on social media.

You can use them to find a new conversations to take part in or to attract potential clients or customers who would otherwise never find your content. For more on this, see my post How to Use Hashtags to Find Prospective Clients

7. Posting sporadically: Using social media for business is all about building trust, and only posting when you want something (traffic, sales, attention) is a great way to break this trust!

8. Not having a social media strategy: Having a plan in place allows you to tie your social media efforts tin your business goals, and ensures you are using social media most effectively.

9. Not understanding that social media post function as headlines: If you want your followers to take a specific action, understand which headlines work best on social media.

10. Not measuring your social media efforts: If you don't understand what's working and what's not, you could be wasting your valuable time AND missing out on tons of opportunities! Continue reading...

Ever wondered why some social media and blog posts get significantly more attention than others? Maybe you have even promoted the exact same content several times to your Facebook fans, and seen different clickthrough rates each time.

While this can seem arbitrary, the difference may lie one small element of your blog post. Facebook update or tweet: Your Headline. Click here to continue

You've probably already figured out that writing a blog post is really only half the battle. It takes some additional effort (and creativity) to actually get people to your blog or they can enjoy your conent.

So, how do you do this? How do you promote your blog and get traffic to your website?

Until you have a large, active following for your blog, it can disheartening checking your analytics and seeing how few people actually reading your posts. I mean, you know how great your posts are, and I know how great they are, but how can we let others in on the secret? See more here...

What are you thoughts on the secrets outline in this article? Have you fallen into any of the traps mention above? Which mistake(s) are you determined to avoid in the future? Looking forward to your comments and insights.

Social Media by Nicky