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Thursday, October 30, 2014

10 Social Media Mistaks That Could Be Hurting Your Brand

Thought of the Day! "Let us learn to show our friendship for a man when he is alive and not after he is dead." -F. Scott Fitzgerald

10 Social Media Mistakes that Could Be Hurting Your Brand. Inc. by John Boitnott

As of January 2014, 74 percent of all Internet users were on social networking sites. In other words, your brand needs to be active on social media to reach a huge chunk of your potential fan base. However, if you make one little error, you could be hurting your brand's reputation, make sure to avoid the following 10 mistakes.

1. Giving the Wrong People Access

The main reason you're on social media is to share your voice with the world. So, how can you accomplish that if you're outsourcing your social media account activity? Worse yet, what if you someone unqualified, like an intern, managing social media? Chances are that there are going to be a lot of mistakes, such as someone not fully understanding how to explain what you do. You can't be online every second of the day. Just remember to find the most qualified person or agency for the job and work together on strategy on on ongoing basis.

2. Getting Hacked

Security remains a major concern for anyone with a social media account. In 2013, for example, cyber-security firm Trustwave found that 318,000 Facebook accounts alone (bold & italic ours) had been compromised. Having your social media account hacked can be disastrous since it can lead to getting your account suspended as well as loss of trust among your followers. To prevent your account from being hacked, make sure that have an creative password, use a social media management tool, and only allow access to certain individuals. For more advice on how to protect your social profile, check these 7 tips from Hootsuite.

3. Getting Too Personal

 Sharing your brand's personality is essential, since it can help you stand out form other brands, and give followers an idea of the people behind the logo. However, you don't want to get too personal with your social media profiles. Engaging in negative feeback (see Amy's Baking Company) or sharing sensitive topics like politics, religion, etc. (see KitchenAid), can harm your brand's reputation and turn off your followers. To continue reading...

by Brett Relander, Founder of Launch & Hustle and Digital Marketing Consultant, Specializing in Social Media & Mobile Marketing

As a newcomer, you only get one chance to make a good first impression with folks on social media. If you lose that chance you're going to fall behind and stragglers have to work twice as hard to cover lost ground on social sites. So know these cardinal sins that you must never commit, because if you do then it's a quick descent to the purgatory of social media irrelevance.

1. You don't have to be everywhere. Yes, the temptation is strong. The perception is every social media site is a fertile hunting ground for prospects and if you don't get them, somebody else will. It is not easy to come up with original and relevant content for many different social networks. It results in a poor foundation for the whole social media marketing process. For starters, only choose the networks that have the most targeted prospects and the largest audiences. As you expand sales and build your team, you can experiment with other networks but, out of the gate, you must focus on quality over quantity.

2. Don't be that guy. Extensive promotions without audience engagement is akin to social media suicide. Self-promotion is fine finer still is a balance between interesting content and engagement on one hand and marketing on the other. Follow the 80/20 rule. Getting the balance wrong has put many a startup on the one-way road to social media oblivion. Creative marketing will get you audience and accolades. Old-fashioned one way advertising derived from on offline marketing mindset will only hurt your business.
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What are you thoughts about social media mistakes in this article? Which one of the mistakes are you determined to avoid? Looking forward to your insights and comments below.

Social Media by Nicky

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