Thursday, September 25, 2014

Beat the Facebook Algorithm With These 13 Techniques

Good Morning! Welcome to Social Media by Nicky! Thursday September 25, 2014.

Thursday Quote: "We shall never know all the good that a simple smile can do." - Mother Teresa. Smile today!

Today's topic: Beat the Facebook Algorithm With These 13 Techniques...

Author: Larry Kim founded WordStream in 2007. He serves as company CTO and is the author of 4 Award-Winning Books on Software Development. Larry also blogs at the WordStream Blog and practices photography in his spare time.

So how do you beat the odds? Facebook Algorithm. He suggested 12 tactics and help to get your fan engagement back.

1. Share Great Content

If you post awesome content, your chances of being liked and shared increases, boosting your presence in Facebook news feeds. Many of Facebook's algorithm tweaks are aimed at weeding out what Facebook deems "low quality content" like memes. For greater reach, opt instead for quality content from news sites. It's a bit bourgeois for Facebook to assume CNN articles are always classy and memes are always pond scum, but we don't get much choice in how Facebook adjusts its algorithm. My suggestion? Ramp up on your own original high-quality content with e-books, blog posts, white papers, etc.

2. Use Facebook Ads

With organic reach down, now is the perfect time to experiment with Facebook advertising. Facebook has revamped their ad system to be easier than ever to use. Paid Facebook ads can appear right in a user's news feed, seamlessly blending with organic posts while basting better reach. Give them a shot and see how they perform.

3. Extend to Other Social Networks

Integrate your Facebook marketing with other social networks - post pins, tweet, etc. Facebook has become crowded, with organic space steadily shrinking. There's tons of competition and its for your content to get buried in users' feeds. Explore greener pastures by delving into newer social media hubs like Instagram, Vine, Pinterest, Tumblr, or Google+. Don't let Facebook be your crutch.

4. Time to Get Personal

Personal account posts tend to show up more in news feed than business page posts, so why not take advantage of your staff members? Most of them probably use Facebook, so get them liking and sharing your company content. All is fair in the Facebook wars.

5. Import Your Contacts

If you have a big email list, you can import your contact (up to 5k names at a time) and invite them to join your Facebook page. A higher number of Facebook friends means that your content will reach more people, despite lower organic visibility percentages. The more the merrier.

6. Post More Often

Increase your chances of appearing in news feeds simply by posting more. Get the odds in your favor! Posting 4-6  times a day increases the likelihood that one of those posts will get a bite.

7. Share Exclusive Content

Make your Facebook posts count by sharing exclusive content users won't find anywhere else. Publicize flash sales, special discounts, contests etc.

8. Pay Attention to Analytics

Since organic Facebook marketing has become significantly more difficult, it's time to start paying careful attention to your Analytics. You don't need anything too fancy-Facebook's own analytics can show you which posts perform better than others. See what kind of content drives the most engagement with your followers. Do they respond to videos? Which articles do they click on? What topics get them excited? Look for trends and then replicate for success.

9. Go Multimedia

Don't rely solely on text posts. Image and video posts perform exceedingly better than text posts. Share YouTube videos, Pinterest Pins and Insgram Pics on Facebook. With Facebook's buyout of Instagram, it wouldn't be ridiculous to think that maybe Facebook is giving preference to Instagram pic over other pieces of content. Nothing official on this of course, but it doesn't hurt to amp up the Insta-posts just in case.

10. Leverage User Generate Content

If you're not making much of a splash on Facebook these days, at least make the attention you do get worthwhile. Take advantage of Facebook as a source of user generated content by hosting photo contest, video contests, etc. You may not get as many entries as you would have in Facebook's glory days, but the user generated content you do get is golden. User generated content can be repurposed and used elsewhere in blog posts, testimonials and other marketing materials. Continue reading...

Looking forward to your insights and comments.

Nicky
Social Media by Nicky

Follow me on Twitter









Reactions:

0 comments: