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Friday, September 12, 2014

25 Creative Ways to Use Facebook Cover Photos

Good Morning! Welcome to Social Media by Nicky.  It's Saturday September 13, 2014. So, You would be doing WHAT this weekend? I will be in training all day Saturday...boring! Sunday will be family day. I am a mom of 2 boys, 19 &13. About 2 years ago, after working in Corporate America, I decided to bring together the three things I am most passionate about, and I established NCB Enterprise.  To read more click on the above link: About me!

Today's topic: 25 Ways to Use Facebook Cover Photos.

Author: Jim Belostic and he is the CEO of ShortStack, a self service software that allow businesses to create engaging campaigns for social, web and mobile.

 Jim asked 2 questions: 1. Are you using Facebook cover photo to maximum effect? 2. Do you change your cover image once a month, or once a year?  What is your answer to these questions. Is it Yes or No.

He continues by saying that, the Facebook cover photo is prime real estate for any business, and creating high-quality images. Use this to include call to action (CTAs) and other helpful information for your fans.

Here are 25 awesome examples of cover photos ideas you can use to make your brand stand out (there are also some cover photo best practices at the end of this post).

#1  Get into the Holiday Spirit or Change With the Seasons

Design cover photos that change with the seasons and the holidays. It's easy-just experiment with seasonal colors or add traditional seasonal images, like leaves or snowflakes.

The auto company Pep Boys, for example create a simple and festive cover photo for the winter holiday season. It would be easy to create a similar cover photo using stock photo and free from PicMonkey or Canva.

#2 Promote Trends

If you're retailer, use the cover photo to talk about new trends in your industry and feature new products.

The shoe company PiperLime does this really well.

#3 Direct Fans to an App

When you launch a new app, one of the best ways to promote it is to update your cover photo. You can draw attention to your new app by using arrows or other illustrations that point directly to your app thumbnail. For instance, whenever your business launches a new ebook (like Facebook expert Jon Loomer did) PDF, infographic or other free resources, updating your cover photo notifies your fans of your new resource and points them to where they get it. In the case of Loomer's ebook, the arrow literally points straight to an app.

#4 Showcase New Products

In your company is a product-based business, use the cover photo to feature new or seasonal products. In the design of your cover photo, include text with relevant information about the products, like the date the product(s) will be available for sale or a few words to describe the product.

#5. Get Their Months Watering

If you're a restaurant, a catering company or in the food industry, there is nothing more than enticing than a photo of one of your month-watering dishes. As the seasons change, lots of eateries change their menus. us this as an opportunity to update your cover photo to feature what's new on your menu.

#6. Promote Your Hastag

Facebook began supporting hashtags a while ago and some brands have had great success using them. One advantage of the new feature is that it allows brands to track fans' conversations about the business. You can discreetly feature your hastag in the bottom right of your cover photo design, or make it feature.

#7 Promote a Facebook Exclusive or a Fan Only Incentive

Forty-two percent of users like a brand on Facebook in order to get a coupon or discount( according to a 2013 Sycapse report). So, give them what they want! Make your promotions exclusive to Facebook fans to incentivize users to like your like your page. Click to continue reading

So, what did you like about what you just read? I am looking forward to your comments and insights.

Have a Great Weekend!
Social Media by Nicky

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