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Saturday, September 20, 2014

12 Mistakes You Shouldn't Make on Twitter if You Want More Followers

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Welcome to Social Media by Nicky! Saturday September 20, 2014. Listening to my favorite singer Jill Scott, her voice is so calming, that I listen to her late at night when I am online. I am hoping you are enjoying this great weather. I was sitting on my chair in the living room and I was thinking on what subject to post, and I saw this article a few days ago, on mistakes you shouldn't make on Twitter. I benefited a lot from it and hopefully someone will get that as well.

Today's subject: 12 Mistakes You Shouldn't Make on Twitter, if You Want More Followers
Author of this article is Jeanette Anzon. She stated that now that you have made an official Twitter account...what's next? You need to grow your followers. She continues by saying that...

Twitter is one of the many social media platforms that allow businesses to market and advertise itself without the use of additional manpower or expensive resources. The concept around Twitter is that you tweet with a limited character of 140 which forces you think about your tweet.

You then put some #hashtags into your tweets, which simply work as tags grouping together tweets containing the same thought. As a registered user, you are allowed to retweet, share, and follow numerous sites which could gain you new followers as well.

But no one follows me

For your business to gain popularity on Twitter, you have followed different social media marketing strategies. You followed the other businesses and possible field influencers. You retweeted numerous tweets and even posted some of your with numerous hashtags as well. But when you look at your profile again, it seems that the number of your followers are way lower than those whom you are following. You start to question why actors with scandals have greater number of followers and you begin to plan a scandal of your own....besides, good or bad, publicity is still publicity, right?

But are you sure you are doing the right thing? What might be the problem? Here are the 12 mistakes you shouldn't make on Twitter if you want more followers.

1. Late night tweeter

The main goal is tweeting and having followers retweet your post relies greatly on the time it was posted. No wise businessman posts at night since the people responsible for liking and retweeting are already asleep.

2. What hashtags?

You do not include hashtags in your tweet or you put to much hashtags in your tweets, either way this won't get you anywhere. Hashtag create a higher visibility rate on Twitter. Apparently, Offerpop reveals that among all the hashtag users, more than 70% of the people use hashtags posting through their mobile phones compared to only 30% of those using hashtags on their computer. Hashtags help increase your popularity on Twitter but make sure to limit it to two hashtags per tweet.

3. You are an egg

As an active Twitter user, you should be responsible in fixing your profile including your display picture or company logo. No one would follow a user who does not even bother to fix their own profile.

4. Lengthy tweets

Twitter has a limited number of characters per post since its designed for people on-the-go. If your tweets are to long, users tend to skip through it. Go for short but meaty tweets. According to Social Media Examiner, shorter tweets get 17% higher engagement from other users. Short tweets allow room for conversations, and a greater audience for retweeting and commenting.

5. You don't ask for retweets

Usually, people do not go for users asking for retweets. However, for business brands, there is no excuse to be shy or hesitant about it. Trying to ask for retweets is a huge opportunity that most brands fail to realize. Reports say that asking for retweets results in 12 or more times RTs. Moreover, spelling out the entire word, 'retweet' than the abbreviation RT is 23 times higher than the latter. Then again, make sure that your requests are once in a while; to much might be annoying.

 6. Posting to much

The only thing left for your followers is too click on that unfollow button and your back to square zero. A Forbes articles states that the more you tweet, the more likely you could have followers. However, this is not entirely correct. Though posting promotes visibility for your company, too much of it is appalling.

7. Following everyone

Yes, you heard me right. Following everyone does not guarantee you of a great number of followers. In social media, you should have a target audience which you could use to leverage your popularity. Take advantage of Twitter's sidebar for recommendations on who to follow based on your industry. Also, make sure to follow with a strategy in mind. Follow those who would follow you back based on the balance between their followers and following numbers.

8. Your tweets are not worth retweeting

Quality and quantity is key towards an excellent tweet. Avinash Kaushik, an expert in social media campaigns, reveals that content is important to gain the applause of your audience. your tweets must be short and catchy. It should even be relatable to your targeted audience. Producing quality content will definitely help you get the attention of users and may as well gain the retweets your page needs. To continue reading...

 What did you like about what you just read? For me, new to Twitter. I would use the Twitter sidebar for recommendations on who to follow. Use hashtags. Ask for retweets once in a while. Post Pictures. So, what are you going to improve on in Twitter? Looking forward to your insights and comment below.

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